Is Content Still King? Or…

From email campaigns to social media posts and everything in between, the digital marketing world has always encouraged business owners to develop as much content as possible with the promise that it will help them execute high-performing strategies. But…with so many changes off of the backend of the pandemic, is content still really the MOST important thing a business can do to generate high interest, traffic and conversions?

The simple answer is yes!

Content is the NUMBER ONE way to attract your target audience. But more than that, it’s the ultimate way to generate sales, leads and enquiries.

Here are just some of the incredible ways that content can drive your digital marketing success.

Building brand trust

Writing articles or blogs, posting informative captions on social media and providing your customers with
valuable assets showing you know your industry inside and out. It creates a relationship with the audience, where they comprehend that you understand your role as a business owner and you
know how to deliver on your promises.

While words are a great way to achieve this trust, using images and videos can of course expedite the success of your content as it provides visual evidence that you and your business will deliver.

It can improve conversions

Everyone can access stock imagery. Whether they have a stock subscription or they pull images off of Google, this media is widely available, inauthentic and unoriginal. Creating and producing unique content can show your target market that you are an authentic brand focused on the real stuff.

It builds this understanding that your firm, products and services are all uniquely curated and personalised. Plus, it lets your customers clearly see the inner workings behind the brand. Doing so allows them to build a connection with your company long before they commit to your services, meaning they are more likely to head your way once they are ready to make a purchase decision.

You will be more discoverable

The ultimate goal of content marketing, no matter what platform you are hosting your content on, is to become more visible to your target consumers. Whether you are using hashtags to be discoverable on social media or SEO rich search terms to improve your ranking on Google, these content-driven digital marketing strategies will make it easier for consumers to locate your product.

It helps you drive a return on investment

At the end of the day, it takes time and money to produce content. If you choose to run this strategy in-house, it requires ongoing training and costs for staff. If you choose to partner with a digital marketing agency, this will incur a monthly cost. However, one of the most remarkable things about a content strategy is its ability to drive long-term sales and profits. That is when constructed correctly.

Using strategic digital marketing tactics and a thorough plan, once your content strategy kicks
into full swing, you are likely to see exponential, ongoing digital success.

At Let’s Play Digital, we are experts at facilitating content marketing strategies. Right from the
get-go, we take the time to understand your brand and provide valuable resources to help you
drive your business to new heights.

If you are looking to revamp your content strategy, you come to the right place 😎