Top 3 Marketing Trends in 2022

As the digital world continues to evolve, as do marketing trends. Keeping up with these some of marketing trends will help you maximise the opportunity to reach new customers with your vision, your ‘why’ and of course positively impact the bottom line.

With so much going on, we thought we’d give you this sweet list of 3 things to make sure are in your marketing strategy in the second half of this year. After all, if you’re not doing everything you can to remain relevant and maintain the attention of your audience, then how do you expect to keep ahead of the competition..?

Already in Q3 of 2022, we have seen some phenomenal marketing trends and efforts across the board. From the sweet af poster campaign from agency CPB London (pictured above), to the UberEats “Tonight I’ll be Eating” featuring a mix of Aussie and overseas celeb favs.

All the fancy stuff aside, here are the top 3 sexy (in the same way our bookkeeper talks about her spreadsheets kind of way) digital strategies we’ve noticed so far in 2022…

1. The comeback of SEO

SEO never disappeared. In fact, it has consistently been one of the most strategic ways to help your target market locate your brand on Google. However, with the rise of Tik Tok and marketing fads, SEO lost its spotlight for a short while.

Now back in full swing, this marketing strategy works by implementing a high volume of keywords on a webpage to make it more discoverable by an array of unique search queries.

2. The race for obtaining first-party data

For so long, websites and companies have made sustainable impacts on their target market through the power of cookies and browser-stored data. But as our reliance on cookies come to an end, businesses across the globe are doing everything to obtain more first-party data to keep their marketing efforts thriving.

Consisting of email subscriber lists and customer purchase data, first-party data is anything that a business collects on its own. And it will be the driving force of all digital marketing strategies come 2023.

3. Influencer marketing

Influencers are not a new marketing tool, but 2022 has seen a rise in the number of brands that have gotten on board with utilising them. Once sceptical about the power of influencing, many companies, both digital and brick and mortar, now understand how this small burst of social media awareness can lead to a long-term boost in sales and profits.

However, one of the biggest struggles in marketing this year is its growing costs. Businesses once had the power to send influencers products for a post. Though, for a genuine caption and image, most companies are now looking at upwards of $500 for mid-tear influencers. So, if you’re looking to get the most return on your investment in this space, be sure to spend the time ensuring the influencer audience is right for you and that your influencer marketing strategy is well constructed.

Hitting the digital wallet via Apple Wallet / Google Pay..

We know we said 3, but heck here’s one more. We’ve seen a massive spike in businesses large and small building loyalty cards, member cards and the like via the digital wallet, and we LOVE IT! So much so, we’ve now offered it as part of our suite.

This is a great way to engage active users and provide some value to them as they go about their day at virtually no cost to you. Say what?! Yep, for about $1/yr you can live inside your best customers pocket, naww how cozy and warm does that sound?

Wanna know more, be sure to ask us how!

At Let’s Play Digital, we always take the time to understand your needs and goals as a business. When you need a hand, we will stop at nothing to help you grow your business to the top.