Now more than ever, a loyalty program and connecting with your customers at their convenience is essential. It’s essential for boosting revenue and building brand loyalty. Loyalty, now more than ever, is about the customer and user experience. Making it simple for people to sign up and rewarding them for it, is step number 1!
There are countless forms of digital marketing solutions available to help with loyalty. However, one loyalty solution has grown rapidly in the last few years. It uses a device’s “wallet feature” as a form of digital loyalty (and communication). Primarily, this is because customers, in one form or another, almost always have their device near. It’s simply the most direct way to reach customers when they are primed for purchasing.
WARNING: If done incorrectly, it can become invasive and have an adverse effect.
That’s where Let’s Play Digital comes in.
We’ve been working behind the scenes to partner with a leading tech provider that will change how people shop. This digital loyalty program, found in a smartphone’s digital wallet application, creates a loyalty system unlike any other. It’s a place where customers can feel connected with your brand.
Put simply, the application works as an extension of the Apple or Android wallet features.
The application, Pass2Wallet, can automatically recognise the device OS to provide the best digital wallet experience for them.
Target your customers based on:
For example, if a customer’s device shows they’re near a centre where you have a physical store. They receive a notification offering them an offer for that day only. How about an exclusive look at a new product? Done.
Those who’ve opted-in to location services on their device, can then appreciate and score sweet offers. Hopefully, prompting them to bring forward a purchase they’d been considering. Maybe it’s as simple as browsing in your store. Regardless, it brings them closer to the point of contact and, ultimately, conversion.
Our loyalty program solution is not just limited to geotargeting. Like email and SMS marketing, you can also target customers based on the time or specific store events. A great example is the looming Black Friday sales in November. Using this integration, you can break through the noise of email marketing flowing into customers’ inboxes. Send them a direct notification via their digital loyalty card. This will make them more likely to choose your store (online or physical) over a competitor.
This, put simply, allows you the opportunity to create a memorable and exclusive experience of surprise and delight!
When it comes to retail in Australia, digital marketing is incredibly noisy. So, businesses need to choose strategies that help them make an everlasting impression on their customers.
The impact of a digital loyalty program done right? Increased average cart size, repeat purchases and a more engaged customer. Not to mention several other benefits.
Businesses can of course market some of these benefits to customers to show a sense of corporate social responsibility. For example, the digital loyalty card is sustainable and environmentally friendly. Showing customers that you are making the appropriate changes to protect the future can inspire purchases or enhance customer loyalty.
What Makes This Digital Wallet Loyalty Program So Different From Others?
There are several digital wallet and digital loyalty card solutions available on the market, what makes this one so different?
Our primary difference is that we give YOU the power to control the system if you want it. If you choose to self-manage, which is quite simple, we set you up so you can control the look and feel, landing page setup, push notification messaging and the easy-to-use CMS (content management system). Don’t wanna manage it? No worries, we can do it for you. This makes our system, the most versatile, proficient, easy-to-use and cost-effective on the market.
Is Integration Possible With Android Apple Wallet Pass?
Yes. There are a number of integrations possible, not only with your POS, but much, much more.
API and Zapier Integration. With this integration, you can push any digital marketing data collected into your online databases. This will allow you to continue building rich databases that you can use through promotional periods.
Location and Time-Based Notifications. You can target your customers based on a specific time or place to ensure they receive a notification when it’s most effective for them. This targets different customers based on their purchase behaviour and proximity to your store or premises.
Visual Editor. You can see how your pass notifications will look based on each smart device. This includes Apple and Android devices.
Easy Customers Self-Signup. Rather than signing up each customer to your digital loyalty solution at checkout or POS, you can build custom landing pages that allows them to sign up independently.
Real-time News, Offers, and Updates.
How Can I Increase The Volume Of Signups To My Loyalty Program With A Digital Wallet Solution?
Like all digital loyalty solutions, having multiple sign-up streams is the most effective way to ensure customers sign up for your loyalty program. Using a face-to-face method at the checkout in-store is still one of the best systems as it creates a sense of personalisation. However, if customers prefer to shop online, the sign-up can work just as well there at the checkout or as a pop-up on your site. Attaching an incentive to this, such as a discount, can encourage customers to follow through with this opt-in.
An email campaign to your existing database, in line with a paid digital advertising campaign, can be a powerful motivator and driver of traffic to any ecommerce website or physical location.
Our team has seen significant success with this integration with a national retailer here in Australia, New Zealand, Malaysia and Singapore.
Other retailers using this digital loyalty technology are not only the likes of coffee shops around the country but major brands, the likes of Up There Athletics, Virgin Australia and David Jones.
All retailers attest to major queues during certain periods, signing people up individually to a loyalty program can be off-putting, slow and may cause a poor customer experience at the POS. By integrating QR codes in these queues, where customers are directed to sign up independently to a loyalty program within moments, can quickly change that experience. Just like that, their loyalty card is issued to their device’s digital wallet. If there is a signup offer, it’s instantly claimed at the POS.
As a benefit to the customers and these retailers, relevant, well-timed marketing messages can now be added to your marketing mix. This can directly help stimulate repeat purchases, build loyalty, and a real connection to your brand.
How Much Does A Loyalty Wallet Pass Cost?
Can I Get A FREE Trial?
Yes. We are so confident that integrating a digital loyalty card solution is the next step for your retail or hospitality business, that we would give you this for free. That way, you can see if it’s right for you of a month and see the difference it makes.
Please note, though we want to help as many businesses as possible, November and December are peak periods for setup and Chrissy campaigns are in full swing. So, get ahead of your competitors and make a difference for the future and loyalty for your brand by contacting Let’s Play Digital.
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Whether you’re looking to establish your brand online, launch your eCommerce presence, create an optimised user experience for any device or even looking to hire the right digital resource, we’ve got you covered.